If you’ve ever played a mobile game, you’re likely familiar with the concept of daily login rewards. These rewards are a common strategy used by game developers to incentivize players and keep them coming back for more. The ultimate goal of this strategy is to increase player retention and loyalty, similar to a positive reinforcement system. In this article, we’ll take an inside look at how daily login rewards are used in mobile games and explore the various strategies employed by game developers to make them effective.
1. “Back to Square One”
A common model used by game developers is when players break their daily login streak, they are pushed back to “square one”. This can be demotivating for players, as it is often interpreted as a punishment.
2. “Keeping the Streak Alive”
A more forgiving model often seen in games is allowing users to keep their daily streak, even if they did not log in for consecutive days, without punishing them and forcing them to start from day one again. As you can see in the example below, I intentionally did not log in, but my daily streak remained intact.
3. “Restore Streak”
A very interesting model that enables users who have broken their streak to maintain it by providing them the option to utilize in-game currency, such as coins or diamonds, to restore their place back in the daily streak, regardless of any non-login days.
4. “X2 Bonus”
This monetization model gives the user the option to see an ad in exchange for multiplying their daily bonus. This can be a great opportunity to monetize players who are willing to watch video ads in exchange for a bonus reward, such as a x2 multiplier.
Conclusion
In summary, daily login rewards are essential for mobile game retention and engagement. Developers should A/B test different strategies, analyze results and be open to adjustments for optimal player experience.